Canopy

Canopy and Zgraph Have Joined Forces To Provide Senior Living Communities With Data-Driven Occupancy Solutions

Digital marketing agencies, Zgraph and Canopy, have announced a strategic partnership focused on implementing comprehensive digital marketing solutions for the senior living industry.

The partnership brings the two companies together to support the rapidly evolving need for integrated services and solutions that enable their customers to accelerate digital transformation. The companies specialize in the areas of SEO (Search Engine Optimization), geo-marketing, paid search and marketing analytics.

The partnership will leverage the two companies’ extensive solution portfolios and their teams in order to solve complex challenges for senior living providers.

About Canopy

Canopy is an advertising technology company specializing in strategic campaign management for Senior Living sales and marketing leadership. The company offers diversified solutions, including geo-marketing, programmatic display, mobile device targeting and AI-powered analytics. Canopy IQ™ is the company's framework to increase website conversion rates by identifying and converting High Potential Prospects. Visit our website and gain the insights and advantage your company demands.

Canopy is a proud LeadingAge associate business partner.

About Zgraph

Award-winning & cutting-edge, Zgraph is a digital marketing agency specializing in SEO, content writing, lead-generating websites and other digital marketing expertise. Our growth-focused organic search for senior living communities – backed by custom-crafted, search-friendly content writing – deliver astounding long-term success. Founded in 1995, we have been passionately dedicated to helping our clients achieve a one-of-a-kind online presence with unrivaled, proven results for over 25 years.

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Meet Bobby Youngs

Bobby Youngs is Canopy’s founder and serves as Director of Creative and Strategy. He brings more than twenty-five years of in-depth advertising and media planning experience to each campaign. Bobby’s diverse professional background spans multiple disciplines. Through his career, Bobby has lead creative, production, sales, and advertising operations for various media groups and is widely sought after as a consultant and subject matter expert. “Advertising technology and its targeting sophistication are fascinating, but it’s always important to keep core advertising principles in mind, and how strategic thinking can maximize each opportunity.”

Bobby most enjoys the creative ideation process and helping our agency partners develop the most effective strategy for their client’s campaigns. “I started Canopy with the mission in mind to offer best-in-class ad tech to agencies and marketers who might otherwise be forced to purchase through large media outlets. I believe that Canopy is ideally positioned to provide our clients with a personal level of service that is generally missing from big media companies.”

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Meet Matt Fehrmann

Matt Fehrmann is Vice President of Business Development at Zgraph Digital Marketing. He’s been exclusively focused on SEO, web design, branding, and content marketing with marketing automation for 15 years. An avid road cyclist, you’ll find Matt and his wife Christy joining the local Ormond Beach, Florida group ride Saturday mornings followed by a tall café latte!

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